Terra API

Terra is an API that makes it easy for apps to connect to wearables, enabling developers in fitness, wellness, sleep, and health spaces to build innovative experiences. Their vision: imagine Spotify and Netflix creating music and movies based on your heart rate and stress levels in real-time.

The Challenge

Terra API, launched in early 2021, is an API that makes it easy for apps to connect to wearables. As they've been growing rapidly, many people were wondering what is happening at Terra—needing a clear overview of their team, culture, and how things work.

Currently used by apps and developers in the fitness, wellness, sleep, and overall health spaces, Terra needed to communicate their value proposition as they scale to reach any type of consumer app.

The challenge was to showcase Terra's vision: enabling apps like Spotify and Netflix to create music and movies based on users' heart rate and stress levels in real-time, through their super easy-to-use API.

We shot one of their major events that combines active lifestyle with information about how the longevity space is evolving with AI and new start-ups. The event featured the CEO of Nucleus as a guest—a company that has been helping people live healthier, longer for more than five years by bringing comprehensive genetic health insights to everyone, building towards a world where no lives are taken by preventable diseases.

Our Solution

Major Event Documentation

Shot and produced video content for one of Terra's major events that combines active lifestyle with insights on how the longevity space is evolving through AI and new start-ups, capturing the intersection of fitness, health, and innovation.

Industry Leader Features

Documented the event featuring the CEO of Nucleus, showcasing how companies like Nucleus—helping people live healthier, longer through comprehensive genetic health insights—are part of the longevity movement Terra supports.

Longevity Space Evolution

Created compelling visual narratives that demonstrate how AI and new start-ups are transforming the longevity space, connecting Terra's API technology to the broader mission of preventing preventable diseases.

Company Overview & Vision

Provided an overview of Terra's team, culture, and vision while highlighting their role in enabling innovative health applications through their easy-to-use API platform.

Measurable Success

520K+

Total Views

Video reach

82%

Watch Time

Engagement rate

91%

Positive Feedback

Audience response

2.3x

API Sign-ups Growth

Increased conversions

Visual Showcase

Podcast recording featuring industry leaders discussing longevity and health innovation

Active lifestyle event showcasing the intersection of fitness and wearable technology